Balanced Insight to Help Fifth Third Bank Improve Data Management and Business Intelligence Efforts

CINCINNATI, OH – May 8, 2005 – Balanced Insight signed an agreement with Fifth Third Bank to provide an assessment of their data stewardship process and ultimately provide recommendations on how to integrate disparate data to make it a more trusted and usable business asset.

“Fifth Third has always been known as an efficient transaction processor,” notes Tom Hammergren, President of Balanced Insight. “The firm is now looking to expand its internal capabilities to more efficiently process information relative to decision support and business intelligence.”

About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The company operates 19 affiliates and has 1,132 full-service Banking Centers. They operate five main businesses – Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. The company is among the largest money managers in the Midwest, with over $203 billion in assets under care.

About Balanced Insight
Balanced Insight, based in Cincinnati, Ohio, helps companies double the return on their business intelligence (BI) and performance management investments. Its signature Balanced Insight Consensus™ software is a company-wide platform that brings business focus to the BI development process and automates the arduous task of giving all data a consistent business meaning — what Gartner calls semantic reconciliation. This process leads to more trusted and widely-adopted BI investments with lower ongoing support costs. For more information visit http://www.balancedinsight.com.