
Balanced Insight Continues Steady Growth
Strategic Partnerships & Expanded Customer Contracts Fuel Success
CINCINNATI, OH – January, 15 2005 – Balanced Insight, Inc. reported a second successful year in business for the year ending December 2004, with revenues more than doubling. The steady growth was greatly attributed to key partnerships with Lucrum and Kalido, an expanded customer relationship with Cinergy Corp., and a new release of Balanced Insight Consensus® software.
Specifically,
-- Strategic partnerships with Lucrum, a premier software development and services firm, and Kalido, a provider of adaptive enterprise data warehousing and master data management software, were made to provide a more comprehensive data architecture and consulting service offering.
-- Expanded involvement with Cinergy Corp. on a comprehensive data stewardship program included the utility & energy service firm purchasing a license of Balanced Insight Consensus® software. Cinergy signed with the firm back in 2003.
-- The updated Balanced Insight Consensus® 3.0 platform was expanded to better support, and automate, information packaging methods. “Organizations are ripe for aligning with companies that can find better ways to quickly extract more value out of their voluminous data assets and reduce business costs,” says Tom Hammergren, President of Balanced Insight. “Platforms like Balanced Insight Consensus® do just that.”
-- Strategic moves were made to bolster intellectual capita – including the hiring of Abraham Fathman to the new role of Director of Products. Fathman brings over 10+ years experience in building advanced, enterprise-scale solutions to the company.
Balanced Insight was founded in August 2003 by Tom Hammergren, a visionary that pioneered the concept of Information Packaging in the 1990s with his books Data Warehousing: Building the Corporate Knowledgebase (ISBN: 1850328560) and Data Warehousing on the Internet: Accessing the Corporate Knowledgebase (ISBN: 1850328579). Since that time, Tom has continued to innovate in the areas of business intelligence and information management.
About Balanced Insight
Balanced Insight, based in Cincinnati, Ohio, helps companies double the return on their business intelligence (BI) and performance management investments. Its signature Balanced Insight Consensus® software is a company-wide platform that brings business focus to the BI development process and automates the arduous task of giving all data a consistent business meaning — what Gartner calls semantic reconciliation. This process leads to more trusted and widely-adopted BI investments with lower ongoing support costs.
For more information visit www.balancedinsight.com




