Cinergy Improves Enterprise Data Stewardship and Governance with Balanced Insight Consensus® Platform

Major Energy and Utilities Provider gains cross-functional consensus
with Enterprise Data Stewardship Program

CINCINNATI, OHIO – October 10, 2004 –Balanced Insight, a leader in providing organizations with a company-wide platform that drives better-designed and more business-focused business intelligence applications, announced that Cinergy Corporation has successfully deployed an enterprise data stewardship program, based on the Balanced Insight Consensus® platform. Cinergy selected Balanced Insight’s software for its ability to establish an enterprise stewardship program related to their data management solutions. Those solutions range from enterprise performance management to financial analytics to IT strategic workforce management to enterprise risk management. As a result of the enterprise data stewardship program, Cinergy has clarified the semantics associated with key initiatives – including an Enterprise Risk Management solution and Financial Integration effort. These solutions provide more robust understanding and context behind the business uses of key information assets deployed within the data warehouse or business intelligence tools.

Cinergy launched the enterprise data stewardship program to gain consistent business meaning around an enterprise vocabulary to ensure that the consumers of the data clearly understood the data’s meaning. Powered by the Balanced Insights Consensus® solution, the enterprise data stewardship program brings key functional stewards from the various lines of business and/or departments within Cinergy to approve key business terminology, or semantics, which uniquely relates to information assets – ultimately clarifying the information’s use, intent, and meaning.

Executives, managers, and analysts can now access business intelligence solutions and better understand what is presented – avoiding the common issue of comparing apples and oranges that plagues decision-making processes. With this improved literacy around business intelligence and information, Cinergy can now take better action and make better decisions through more trusted performance management data.

About Balanced Insight
Balanced Insight, based in Cincinnati, Ohio, helps companies double the return on their business intelligence (BI) and performance management investments. Its signature Balanced Insight Consensus® software is a company-wide platform that brings business focus to the BI development process and automates the arduous task of giving all data a consistent business meaning — what Gartner calls semantic reconciliation. This process leads to more trusted and widely-adopted BI investments with lower ongoing support costs.
For more information visit www.balancedinsight.com