Company Overview

Balanced Insight was organized in 2003 to respond to the increasing demand for information management solutions and services. Balanced Insight’s mission is to enable the management of our customer’s growing information portfolio, maximizing value by improving enterprise use and information literacy.

We are focused on helping our customers drive better results by better managing a valuable, yet untapped and growing asset – information. Balanced Insight has taken the real world experience in the area of information management and business intelligence success to help customers:

Manage growing portfolios of information assets
Maximize value of information assets
Improve information literacy within enterprises
Drive expanded and consitent use of information assets

Our Approach

Enterprise performance is driven by the ability to connect your executives, managers, and employees around consistent vocabulary and semantics “semantics”). These semantics help in better describing information within the enterprise and how information components relate to each other. These information components formulate the basis of your Information Portfolio. Properly managing your Information Portfolio will enable key stakeholders and employees to align, focus, monitor, and deliver better performance and execution in relationship to your enterprise strategy – no matter what your perspective.

Balanced Insight’s experience has taught us that achieving success with building an Information Portfolio must be a business driven not a technical or technology driven approach. That is why the Balanced Insight Approach starts with getting a clear, business understanding of the information required and demanded by the business to align the investment and delivery strategies of your information technology team. This includes what the business users need that will provide impact and value, as well as what they do not need. This approach is rooted in the Information Packaging Methodology™ which was first deployed in the early 1990’s and has successfully helped a growing number of enterprises with their information needs – driving better Enterprise Performance Management Solutions and Improved Information Literacy.

In assessing most enterprises use of data today, we have found that that the data is poorly defined and poorly promoted due to the application and project orientation of most information technology departments. Balanced Insight will help you increase the utility and value of your data, making it a true information asset. We do this by adding depth through enterprise stewardship and governance to confirm the value and use of the information. This step will improve the business definition, enterprise-wide use, the ability to promote across the enterprise – ultimately improving your information literacy.

Our Difference

Balanced Insight will help you align your people, processes and technologies to optimize your Information Portfolio and drive more robust Performance Management solutions that have immediate impact on your business results. Our solutions in the Information Portfolio Management market are driven by the business need to more precisely manage investments in the following areas:

Business Intelligence Portfolio Management – The current market consolidation and explosive growth of Business Intelligence Solutions demand a portfolio management solution so that the business can compare “apples to apples” not “apples to oranges”.

Master Data Portfolio Management – The emerging market of master data management has spawned out of techniques utilized in data warehousing, operational data stores, and enterprise application integration. The sole focus is to drive data quality and conformity back to the source systems and is critical for maintaining the key topics that a business utilizes such as customer, product, and location. Though early in its lifecycle, this market demonstrates very similar characteristics to the Business Intelligence market, demanding rigor of process, governance, and overall management to optimize the portfolio of information assets.

With Balanced Insight’s best practices and solutions, you can quickly transition from architecting and classifying information to maximizing its value – creating a portfolio of information assets. Balanced Insight is ready to help you build your Information Portfolio Management strategy and reap the rewards including:

Increasing the value of your Information Solutions
Establishing a “rapid time to value” culture
Driving quality throughout the process
Improving the focus of your organization
Improving your enterprise’s information literacy

Start Making Sense: Get From Data To Semantic Integration

By Neil Raden, Oct 2005,
Intelligent Enterprise

When you can’t effectively integrate information, valuable opportunities are lost – and fraud, regulatory or security threats go unrecognized. The right information in the right hands at the right time can lead to the right action by the right people at the right moment.

Unfortunately, current techniques limit the breadth and depth of integration. Valuable data and content lie buried in technology silos that are difficult to bridge.

Integration at a higher level – at something approaching natural language – holds great promise. Semantic integration is a key strategic direction for both structured data and unstructured content integration because it focuses on meaning: that is, how pieces of information relate to each other. This is significant not only to human use of information but also to computer-based processes, applications and Web Services that must respond in real time to customer activity and other business events.

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Start Making Sense: Get From Data To Semantic Integration

By Neil Raden, Oct 2005, Intelligent Enterprise

By Neil Raden, Oct 2005,
Intelligent Enterprise