Balanced Insight

Balanced Insight will be a platinum sponsor of the Computerworld BI Analytics & Perspectives Conference taking place in La Jolla, CA, September 20 to 21, 2010. The Conference, themed “Transforming Your Business with BI” will discuss the emerging trend of Agile business intelligence. First introduced to the market in 2008, Balanced Insight Consensus®, the Company’s flagship product, is positioned to lead in the delivery of Agile Business Intelligence solutions.

The event, targeted to CIOs & CTOs, VPs, Directors and Managers of IT, BI Executives, Directors and Managers, Business Executives with BI responsibilities, will provide keynote speeches, breakout sessions, case study presentations, and networking events for attendees. Speakers will share their insights on BI deployments and ways to create nimble organizations well positioned for the future.

On Monday, September 20, Consensus client, George LaBelle, Chief Information Officer, Subway, will present, Users: The Missing Link in BI Delivery. The session will focus on how business users’ needs and requirements often get lost in the BI development process. And when BI implementations don’t deliver on the needs of the business, project dissatisfaction results. George will discuss Subway’s Independent Purchasing Cooperative’s eureka moment when the company decided, after a challenging BI implementation, to put users at the heart of its BI initiatives. This included using Balanced Insight Consensus® to engage users easily and often to define and align requirements, and quickly launch and refine prototypes. You’ll hear how IPC saw user adoption and satisfaction rates soar, as decision makers got the tools and data they need to gain real insight into business performance.

Also on Monday, September 20, Tom Hammergren, Balanced Insight’s Founder and CEO will participate in a Forrester roundtable discussing the Agile BI market lead by James G. Kobielus, Senior Analyst, Forrester Research, Inc.

Balanced Insight will also be featured at the Conference Networking Area. Product specialists will be on hand to demonstrate Consensus and discuss how leading companies are experiencing exceptional project success and savings: doubling their business intelligence delivery capability, reducing project budgets 50-75%, and going live 50-75% earlier than with traditional BI approaches.

“ComputerWorld always provides high-quality and informative events for their attendees, and we are pleased to participate in this one,” said Tom Hammergren, Founder and CEO of Balanced Insight. “Agile BI has become the buzz of the industry over the last several months, and with Forrester’s leadership, we aim to educate on how to best implement Agile BI within organizations so companies can provide users with intuitive and timely access to the tools and insights they need to make intelligent, data-driven decisions.”